About Us 2

Playable ads are not just an effective monetization strategy. Playable Ads are a fun and creative way to achieve what most businesses strive for – audience engagement. It’s an inventive ad format that offers users a chance to try out your app before making the purchase. Playable Ads are all about interaction and immersion. The cool part is that a segment of the app or the game mechanic is available for the user. Thanks to the level of interaction, the Playable Ad itself doesn’t feel like an ad, which is a rare and valuable advantage over other types of interactive media, because users familiarise themselves with the app beforehand. Why is that important? Well, very few products give customers a chance to check out the product/app before they’ve even installed it. For that reason, users are far less likely to uninstall the app afterwards.